Rewards Program - Unattractive

ICICI Rewards program on Credit Cards is unattractive compared to others.

• Gold and Silver credit cards [which most consumers hold], earn 1 reward point on every Rs. 200 spent.
• Platinum and Titanium Credit Card, earn 1 Reward point on every Rs. 100 spent.

Additionally, for co-branded cards, you continue to earn points in a somewhat better way - For Example co-branded cards of Amway will fetch you 1 point for every Rs 150 spent.

So to accumulate 1,000 points on Gold / Silver Credit Card, you need to spend a whopping Rs 200,000 on card or over 16,700 / month which is more than double the average balance on Credit Cards across the industry.