Tata Group Company – Tata Capital in association with SBI Cards has launched 3 new credit cards to cater to the
affluent Indian and SME / Corporate segment. SBI Cards a JV of SBI and GE will issue and service these cards, while the Tata’s will be responsible for Branding and Marketing.
Tata Platinum and Tata Titanium Cards are targeted at empowering the affluent Indian with high purchasing power. These cards offer upto 6% cash back on certain purchases at select Tata establishments and upto 3x reward points for shopping departmental stores, dining, groceries and also international spends. They can leverage across so many of Tata’s Brands like Westside and Croma in retail, Taj Group in Hotels, Tata DoCoMo in Mobile Services, etc
Tata Corporate cards is targeted at various corporates within and outside the Tata Group. Tata Group is the largest Indian industrial group with over 200 companies and dozens of subsidiaries for each of them in the Salt to Telecom conglomerate.
Consumers can Apply for Tata Platinum and Titanium cards online here after few days as the Web interface is not yet accepting applications for the same.