Archive for the 'Credit Adviser' Category

Lyra / PayZen expanding in India

Lyra in India is successfully working with major banks across the country. In the payment sector, many changes are taking place boosting the economic growth. The vast demonetization plan launched in November 2016 has increased the use of bank cards across the country and has led to more technological advances, with a strong appetite for […]

What are the Key Digital Payment Trends in India ?

In the Indian payment eco-system, consumer behavior is being shaped by government policies and regulatory changes, tech changes and changing business models, all of which are reshaping the competitive landscape. JAM – Jan Dhan, Aadhar, Mobile. For the first time a financial inclusion program is talking about credit and insurance compulsorily. Saving Account is merely […]

Top Credit Questions: How Many Credit Cards is Too Many?

As we all know there are many credit card options available in the market which offers great benefits and card offers. It is really hard to turn down the opportunity when an executive calls with a fresh credit card option with great offers and benefits and you also think how hard can it be? To […]

Transerv – Multi-Mode Digital Payment Platform

In the aftermath of the Demonetisation in India, the payment platform is undergoing a lot of changes. The challenge is that payment business is not a delight from a customer’s perspective. Payment is no longer about isolated products but an integrated experience as offered by Mumbai based Transerv. Different consumer groups could pick and choose […]

Why Consumers Spend More in Cashless Transactions ?

Academic research indicates that digital mediums (credit/debit cards, digital wallets, etc.,) do not have cash outflow vividness, and hence reduce the pain of payment during a transaction in comparison to cash. As pain of payment reduces, spending propensity increases. Also, when using these mediums, people are more likely to underestimate or forget the amount spent […]

Demonetisation – Government of India’s Measures to Promote Cashless Transactions

The central Government of India has announced a slew of measures for systemic adoption of digital / plastic currency. The benefits accorded to digital transactions and benefits perceived by the government are as follows, Discount of 0.75% on digital payments at central government petroleum PSUs – Will benefit 45mn customers at petrol pumps everyday. The […]