UPI Apps a Big Blow to Mobile Wallets like Paytm in India

The Narendra Modi led Government of India is serious on pushing forward Digital Money and Cashless society, albeit in their own way. They have launched the famous BHIM UPI Mobile Payment App which forced every other Mobile banking App to refresh with the UPI Interface for instant mobile money transfer.

Mobile Messaging Platform, WhatsApp has selectively leaked that it is also embracing the NPCI’s Unified Payment Interface to facilitate P2P Money Transfer connected to consumers bank accounts. Thus, the protocol chosen by a giant like WhatsApp could potentially tilt the balance towards a leader. As per this piece Whatsapp’s primary choice Read the rest of this entry »

300% Spike in Cashless Transactions During Rs 500 / 1000 Demonetisation Drive of 2016

The Narendra Modi led government Demonetized highest value currency notes of Rs 1,000 and Rs 500 in November 2016. India primarily being a Cash Economy of which 50% is the parallel Black Money Economy, suffered during demonetization as their was total chaos on the availability of cash. Citizens had to rely on their Debit Cards or Credit Cards to transact at Point of Sale [POS].

We have obtained data from RBI and presenting the same here. We are only considering the Point of Sale Transactions for this study as this is actual transaction on Sale of Goods / Services. The following Chart Read the rest of this entry »

Adoption of Mobile Money in Cashless India

The Indian Internet ecosystem had its challenges in 2016, parts of fintech has seen continued strong momentum. The number and value of transactions through mobile wallets have been growing at over 30% and 100%, respectively, and the mobile banking transactions, in volume and value, have grown at over 150% and 250%, respectively (for the period April-October 2016). The number of wallet users has already surpassed the number online banking users.

The demonetisation exercise has also helped these companies further, notably Paytm (the impact is not reflected in the numbers discussed above). It is yet to be seen Read the rest of this entry »

Why Consumers Spend More in Cashless Transactions ?

consumer-spending-indiaAcademic research indicates that digital mediums (credit/debit cards, digital wallets, etc.,) do not have cash outflow vividness, and hence reduce the pain of payment during a transaction in comparison to cash. As pain of payment reduces, spending propensity increases. Also, when using these mediums, people are more likely to underestimate or forget the amount spent on recent purchases; the lack of saliency for these mediums leads buyers to believe that they have more liquidity than they actually do, and this increases the purchasing probability of additional products (even non-essential ones).

Research also indicates that Read the rest of this entry »

Demonetisation – Government of India’s Measures to Promote Cashless Transactions

government-cashless-transactions The central Government of India has announced a slew of measures for systemic adoption of digital / plastic currency. The benefits accorded to digital transactions and benefits perceived by the government are as follows,

  • Discount of 0.75% on digital payments at central government petroleum PSUs – Will benefit 45mn customers at petrol pumps everyday. The incentive can shift 30% of customers to digital payments. Reduce cash requirement by Rs 2tn at petrol pumps every year.
  • No service tax on digital Read the rest of this entry »

Demonetization Effect – New Payment Platforms Grows

india-payment-platformsWith the boldest move in the History of India, The Demonetisation of Rs 500 and Rs 1,000, the nation continues to see a gradual shift towards newer payment platforms which should help India move towards a less cash economy. Higher tax compliance as well as lower costs have the potential to accelerate this change, especially post demonetization, but we would watch the pace of change for a few more quarters.

With 200,000 ATMs and 1.4 million POS machines, Indian banks seem to getting an unexpected benefit coming through demonetization as the bulk of 711 million debit cards and Read the rest of this entry »