What are the Key Digital Payment Trends in India ?

In the Indian payment eco-system, consumer behavior is being shaped by government policies and regulatory changes, tech changes and changing business models, all of which are reshaping the competitive landscape. JAM – Jan Dhan, Aadhar, Mobile. For the first time a financial inclusion program is talking about credit and insurance compulsorily. Saving Account is merely a way to reach the customer. This is also a sign of convergence.

P2P payment draft guidelines show the regulator’s willingness to reduce uncertainty. Both government and regulator have realized that driving competition is the key to achieve mass inclusion and less cash. Limited number of players cannot deliver on such a huge untapped opportunity across the BFSI segment.

Changing business model and competitive landscape

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UPI Apps a Big Blow to Mobile Wallets like Paytm in India

The Narendra Modi led Government of India is serious on pushing forward Digital Money and Cashless society, albeit in their own way. They have launched the famous BHIM UPI Mobile Payment App which forced every other Mobile banking App to refresh with the UPI Interface for instant mobile money transfer.

Mobile Messaging Platform, WhatsApp has selectively leaked that it is also embracing the NPCI’s Unified Payment Interface to facilitate P2P Money Transfer connected to consumers bank accounts. Thus, the protocol chosen by a giant like WhatsApp could potentially tilt the balance towards a leader. As per this piece Whatsapp’s primary choice

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