Indian Credit Card Market Survey

IIMS conducted a India Incomes and Savings Survey. Here are the excerpts w.r.t credit card market in India.

Demand for Credit Cards by geographic distribution in %ge

  • Supermetros 11%
  • Metros & Class Towns – 15%
  • Other Urban Areas – 13%
  • Rural India – 61%

Occupation of the applicants seeking credit card in India, only the top 5 categories

  • Self Employed in Primary Production – Rural Areas -29%
  • Private Salaried Workers – Urban India -23.7%
  • Government Salaried Workers – Urban Area – 20.2%
  • Shopkeepers Urban Areas – 19.4%
  • Private Salaried Workers in Rural Areas – 12.3%

We also found out that all major temples and charities are now accepting credit card donations. Way to go India 🙂

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