Indian Credit Card Market Survey

IIMS conducted a India Incomes and Savings Survey. Here are the excerpts w.r.t credit card market in India.

Demand for Credit Cards by geographic distribution in %ge

• Supermetros 11%
• Metros & Class Towns - 15%
• Other Urban Areas - 13%
• Rural India - 61%

Occupation of the applicants seeking credit card in India, only the top 5 categories

• Self Employed in Primary Production - Rural Areas -29%
• Private Salaried Workers - Urban India -23.7%
• Government Salaried Workers - Urban Area - 20.2%
• Shopkeepers Urban Areas - 19.4%
• Private Salaried Workers in Rural Areas - 12.3%

We also found out that all major temples and charities are now accepting credit card donations. Way to go India :-)