Credit Card Penetration – Citywise

You are reading here first in Global MediaWe have data on credit card penetration in Indian household segregated by cities. Residents of Coimbatore, Jaipur, Chennai, Delhi and Nagpur are the top 5 credit card holding households in India. Here is the complete list of Credit Card penetration (% of households)

  • Coimbatore – 12.5%
  • Jaipur – 12%
  • Chennai – 11.7%
  • Delhi – 11.6%
  • Nagpur – 11%
  • Mumbai – 9%
  • Bangalore – 9%
  • Surat – 8%
  • Ahmedabad – 7.7%
  • Pune – 7.6%
  • Faridabad, Kolkata, Chandigrah – 7.5%
  • Kanpur – 7%
  • Amritsar – 5.4%
  • Ludhiana – 5%

What can you do with this data ? This is helpful if you are a retailer / marketing person testing new water – say some promotions for credit card holders etc. This data will come in handy as you will get to know how many actually own the card and should you go for it or not.

Leave a Reply