Even with the New RBI Governor in Place sending strict warnings and signals to the Private Banks not to indulge in practices that take consumers for a ride, ICICI Bank which has gotten aggressive to expand its retail portfolio is extending credit cards but unable to handle the Grievances related to the same. A Reader of our website, Shounak from Mumbai wrote in as follows, 
In our previous article we presented that Credit Cards is the Next Big Product for Banks contributing to Banks Bottom-line in the Wealth Management Segment. Today we’d like to analyze on the basis of Data which Banks are Leading the Credit Cards Business Segment in India.
HDFC Bank, SBI and ICICI Bank seem set to lead this business. The share from this business is likely to be most significant to HDFC Bank (over 15% of fee income) given its high market share in credit card transactions or volumes. For most other banks, the share of this business is relatively lower at less than 10% of
India’s Second Largest Credit Card issued – ICICI Bank just a while ago took the decision to move towards more secured EMV based Chip cards. ICICI Bank has a portfolio of 2.8 Mn Cards which includes VIA and MasterCard as well as the ones issued as Co-Branded Cards.
How are EMV Credit Cards Secure ?
As seen in the picture above, they come equipped with a Microchip [Gold in Color] which has encoded data that earlier was available on the Magentic Stripe. Only the Card Reader has