Why Consumers Spend More in Cashless Transactions ?

Academic research indicates that digital mediums (credit/debit cards, digital wallets, etc.,) do not have cash outflow vividness, and hence reduce the pain of payment during a transaction in comparison to cash. As pain of payment reduces, spending propensity increases. Also, when using these mediums, people are more likely to underestimate or forget the amount spent […]

Demonetization Effect – New Payment Platforms Grows

With the boldest move in the History of India, The Demonetisation of Rs 500 and Rs 1,000, the nation continues to see a gradual shift towards newer payment platforms which should help India move towards a less cash economy. Higher tax compliance as well as lower costs have the potential to accelerate this change, especially […]

Why Credit Cards Still Offer Promise Despite Modi’s Digital Hype ?

In an era of Modi Government’s Digital India, new companies are unable to offer any new service but are looking to make it simpler and importantly, more relevant for consumers as the broad perception is that banking is a relatively complex business and the user experience/interface is far from satisfactory. Banks are defending their business […]

Is Apple Pay a Threat to VISA ?

Silicon Valley innovator Apple Inc has unveiled Apple Pay electronic Payment Platforms using SmartPhones and NFC threatening older and established players like VISA and MasterCard. We analyzed on if it will be a threat in disrupting the card payment industry and here is our finding. Unlike PayPal, Apple Pay is not a P2P Payment mechanism. […]

Chinese Weixin “Swiping Card” Mobile Payment Platform

Chinese Internet Giant Tencent has ventured into the Mobile Payments Platform using “Weixin” also known as WeChat. It is available on both the iOS and Android platforms. Swiping Card has been incorporated into the wallet tab and allows Weixin payment users to make payments at offline retail stores. How does the System work from the […]