Axis Bank Renewed Push on Payments / Credit Cards Business

Axis Bank has been undergoing a structural shift for sometime. It got a shot in the arm with HDFC Group veteran Amitabh Choudhary joining as the CEO of the Bank. Within retail, there has been a gradual increase in the share of high yielding retail products like credit cards and personal loans.

Payments business plays four important roles in a bank’s strategy (1) acts as the face of the franchise, (2) increases customer engagement, (3) drives profitability and (4) drives partnerships. Retail electronic payments in India are growing at a tremendous pace which

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How Visa / Mastercard Business is Disrupted and their Online Position

For decades, Visa and Mastercard were the undisputed market leaders in Payment Processing. The alternative payment industry emerged with Paypal which became the standard for online payments. PayPal has meaningful room to grow as it taps into new markets including the sharing economy, bill payment, and B2B payments. After several unsuccessful attempts, Amazon is seeing more traction with Amazon Payments (after its re-launch in 2013), which allows third-party merchants to improve

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UPI Apps a Big Blow to Mobile Wallets like Paytm in India

The Narendra Modi led Government of India is serious on pushing forward Digital Money and Cashless society, albeit in their own way. They have launched the famous BHIM UPI Mobile Payment App which forced every other Mobile banking App to refresh with the UPI Interface for instant mobile money transfer.

Mobile Messaging Platform, WhatsApp has selectively leaked that it is also embracing the NPCI’s Unified Payment Interface to facilitate P2P Money Transfer connected to consumers bank accounts. Thus, the protocol chosen by a giant like WhatsApp could potentially tilt the balance towards a leader. As per this piece Whatsapp’s primary choice

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300% Spike in Cashless Transactions During Rs 500 / 1000 Demonetisation Drive of 2016

The Narendra Modi led government Demonetized highest value currency notes of Rs 1,000 and Rs 500 in November 2016. India primarily being a Cash Economy of which 50% is the parallel Black Money Economy, suffered during demonetization as their was total chaos on the availability of cash. Citizens had to rely on their Debit Cards or Credit Cards to transact at Point of Sale [POS].

We have obtained data from RBI and presenting the same here. We are only considering the Point of Sale Transactions for this study as this is actual transaction on Sale of Goods / Services. The following Chart

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Adoption of Mobile Money in Cashless India

The Indian Internet ecosystem had its challenges in 2016, parts of fintech has seen continued strong momentum. The number and value of transactions through mobile wallets have been growing at over 30% and 100%, respectively, and the mobile banking transactions, in volume and value, have grown at over 150% and 250%, respectively (for the period April-October 2016). The number of wallet users has already surpassed the number online banking users.

The demonetisation exercise has also helped these companies further, notably Paytm (the impact is not reflected in the numbers discussed above). It is yet to be seen

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Demonetization Effect – New Payment Platforms Grows

india-payment-platformsWith the boldest move in the History of India, The Demonetisation of Rs 500 and Rs 1,000, the nation continues to see a gradual shift towards newer payment platforms which should help India move towards a less cash economy. Higher tax compliance as well as lower costs have the potential to accelerate this change, especially post demonetization, but we would watch the pace of change for a few more quarters.

With 200,000 ATMs and 1.4 million POS machines, Indian banks seem to getting an unexpected benefit coming through demonetization as the bulk of 711 million debit cards and

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